There's only one Surfers Paradise : playground of the Pacific, Queensland, Australia (1950s tourism)

State Library of Queensland holds an extensive collection of historical tourism ephemera from across the state.

There's only one Surfers Paradise : playground of the Pacific, Queensland, Australia. John Oxley Library, State Library of Queensland

This small promotional booklet entitled There's only one Surfers Paradise : playground of the Pacific, Queensland, Australia was recently digitised and made available for online access.

Published sometime during the 1950s, There's only one Surfers Paradise was designed and produced by Olive Ashworth for the Surfers Paradise Chamber of Commerce.  This beautifully illustrated booklet provides an overview to Surfers Paradise as a tourist destination by highlighting features such as surfing, swimming, shopping, dancing, dining and accommodation.

There's only one Surfers Paradise : playground of the Pacific, Queensland, Australia. John Oxley Library, State Library of Queensland

The back page contains a map and key to some of Surfers Paradise's key landmarks including the Chevron Hotel, surf pavilion, tennis courts and picnic grounds.

There's only one Surfers Paradise : playground of the Pacific, Queensland, Australia can be viewed online.

Further reading -

• Queensland’s fabulous Gold Coast : “the playground of Australia”