How augmented reality could be the future of retail

It's the stuff of dreams. You whip out your smart device, point it at thin air and a hyper-realistic recreation of a product appears before your very eyes.

Slowly but surely this consumer-centric dream world is coming to life now that technology has progressed far enough to allow for augmented reality to become more than an expensive pipe dream.

Whether it's Ikea's home furnishing app which lets you place to-scale models of their popular products right into your living room, or STM Brands' new fully-rendered augmented reality (AR) backpack models, AR is changing the retail game, and giving consumers more of a reason to return to physical stores.

STM Brands' latest creation is in the world of AR and is giving consumers an entirely new way to explore the company's backpacks and mobile phone cases. Read more

Ben Hall - Business News Australia - 15 Mar 2018

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