Fashion brand Cue to roll out WeChat and Alipay payments across Australia

Fashion brand Cue Clothing Co. has staked a claim as the first Australian retailer to offer WeChat and Alipay payment services in every one of its standalone store sites, nationwide.

In a statement, Cue said its three fashion brands, including Cue, Veronika Maine and Dion Lee, will be using RoyalPay, a software platform that allows customers using WeChat or Alipay to pay in store using their local currency, such as the Chinese Yuan.

The Cue group operates 126 Cue stores in Australia and New Zealand, as well as 108 Veronika Maine outlets. There are eight standalone Dion Lee stores.

According to its website, RoyalPay acts as an intermediary between buyer and seller by taking the Yuan payment and settling the transaction with the merchant in Australian dollars.

WeChat and Alipay are both major players in the Chinese market, with WeChat hosting over 900 million daily active users. Alipay is the third-largest payment platform globally, with 500 million users.

“We have seen continued growth in Chinese customers shopping with us, particularly over the Chinese New Year period,” Cue chief information officer Shane Lenton told The Australian.

“During this time Australia was the biggest market for cross-border WeChat payments outside of Asia.” Read more

Caleb Triscari - Smart Company - 5 Mar 2018