The creative shopkeeper (book)
Author: Lucy Johnston
Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighbourhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kick starting new businesses but also for energizing established brands.To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative and can do so on a budget. This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design.