Amazon Australia has launched a food and grocery offer and is already selling out of some products

Amazon Australia has taken a much-anticipated step into pantries, launching 400 pages of food and grocery products on its local platform.

Launched on Wednesday, the e-commerce giant has teamed up with hundreds of domestic and international brands to kickstart the offer, including Carman’s, Arnott’s and T2 Tea.

Unlike its initial Australian launch last December, which fell short of expectations,Amazon appears to be trying to make a splash with its new food and grocery section, launching with a wide range and sharp prices.

It is selling a six-pack of Carman’s dark chocolate muesli bars for $3.90, 35% cheaper than $5.60 Woolworths was offering online on Wednesday morning.

A sweetener has also been offered to early movers, with those buying before November 8 set to receive 25% off their first order.

Other products such as Arnott’s pizza shapes and Mount Franklin water were comparable to Woolworths’ online store on Wednesday morning.

It’s only been a few hours since the offer went live, but Carman’s founder Carolyn Creswell says she’s not sure whether stock will last the day. “It’s been going crazy,” Creswell tells SmartCompany. “Our inventory guys are saying we’re not going to last the day.” Read more

Matthew Elmas - SmartCompany -  17 October 2018