YourGrocer asks users to help spread the word as it expands delivery to all Melbourne suburbs

Melbourne-based food delivery startup YourGrocer is calling on its user base to help spread the word as it expands delivery to all Melbourne suburbs.

YourGrocer enables users to support local businesses like butchers, greengrocers and bakers, and is currently capturing 15% of the online grocery market in inner-north Melbourne postcodes with $4.5 million in groceries on the platform, according to co-founder Morgan Ranieri.

In December last year the startup raised $1.3 million in a round led by Tank Stream Ventures, with Giant Leap, Envato founders Cyan and Collis Ta’eed, and Menulog investor Michael Doubinski also contributing.

“Asking for help is always humbling,” co-founder Morgan Ranieri wrote in a company blog post this week, asking for a “shout out” from users on social media to help the startup “give Coles and Woolies a real shake up”.

Ranieri says he’s “surprised by how much its taken off” since the post was published on the weekend, with the post amassing more 160 shares and almost 300 likes.

He admits that he was initially hesitant to ask for help, believing instead that YourGrocer could “make it by ourselves”.

“It feels like a bit of a hit in your pride or ego to ask people for help,” he tells StartupSmart. Read more

Angela Castles - Smart Company - 17 July 2017