Wipster makes video production for companies as easy as editing content on Google Docs

"All signs point to video being the most critical component of marketing content in the future. In Australia’s recent Multi-Screen Report, it was found that online video consumption has increased by 27 percent in the last 12 months. Although all the evidence clearly demonstrates that companies should be including more video in their communication activities with customers, it can often be a harder task to master than it sounds – especially if ‘quality’ is a key metric – which it should be. A lot of time is taken up in the video-editing process. From experience, I can say that sometimes a 90-second promo video can mean weeks of back and forth emails, uploading, downloading and uploading again before all stakeholders within a company are happy with the final result. However, New Zealand-based startup Wipster is seeking to make this part of the process more efficient and seamless with its video approval platform – in fact, it makes it as easy as editing a document in Google Docs." Read more

Mat Beeche Startup Daily 18 Sep 2015