Why Your Startup Content-Marketing Strategy Isn't Working

You could fix your company's problems simply by taking a closer look at what you're doing, and figuring out where it's lacking.

Today, almost every big business you've ever heard of has some kind of content-marketing strategy. By "almost every," I refer to estimates of 94 percent of small businesses, around 77 percent of B2Cs and 93 percent of B2Bs.

However, just because most marketers recognize the value of content marketing doesn't mean they know how to get it right. This is especially true for startups venturing out into new territory with their content efforts. Only around 9 percent of B2B marketers think their efforts are "very effective," which means that countless companies are trying to figure out what's gone wrong on the path to success.

If you think you’re doing everything right with your content-marketing efforts, yet you're still not seeing results for your startup, the following issues could be to blame.

1. You haven't refined your plan.

If you want to be successful, you need to know exactly what you're going to do to get from point A to point B. Yet, despite the logic behind building a content-marketing strategy, many startups fail to have any kind of direction in place when they generate content.

Let's take a look at how you can start developing your strategy.. Read more

Nathan Chan - Entrepreneur - 29 May 2017