Why you should leverage brand Australia to sell in China

According to a report released earlier this year by ecommerce giant Alibaba, Australia is the third largest importer into China on its Tmall platform, following just Japan and the United States.

With Alibaba estimating that the cross border ecommerce market could be worth $125.5 billion in China by 2019, the opportunities for Australian companies are significant.

However, there is more to leveraging the reputation of Australia in order to sell in China than just simply being an Australian company selling in China.

Providing insight into how to do it at the recent Secrets to Doing Business in China conference in Shanghai were Jeremy Hunt, director of Health More; Swan Wine Group cofounder and COO, Wendy Mao; Australian Made Campaign chief executive Ian Harrison; and Aromababy founder and managing director, Catherine Cervasio.

According to Ian, leveraging an icon like the Australian Made logo can provide a significant boost.

“Why would you do it? Because being Aussie is a good thing,” he said.

A survey of Chinese consumers commissioned by the organisation, Ian said, found 69 percent of respondents identified products as Australian when they saw the logo. Read more

Gina Baldassarre - Startup Daily - 1 August 2018