Why these Indian startups are naming their office spaces after The Beatles and Roger Federer

For startups looking to inspire their employees and foster a strong sense of company culture, room themes and nomenclature can be one way of setting the tone in the workplace.

While the mega-complexes of Apple and Google sit at one end of the workplace spectrum, innovative decor and themes are certainly not the sole province of big business.

Companies large and small can tap into the benefits of savvy nomenclature which is designed to reflect and support the values of a business.

As reported by Quartz, it is a trend many Indian internet companies are taking seriously.

Among these companies is online retailer Flipkart, which describes its office, featuring a large digital map of India projecting a real-time feed of orders being placed across the country, as being “designed to drive innovation”.

At the Flipkart office, there’s a William Shakespeare room, spaces named after Isaac Newton and Andy Warhol, and even an area dedicated to The Beatles.

“The new office building has 11 floors, each with a unique character of its own,” Flipkart stated upon the opening of the office. Read more

Martin Kovacs - Smart Company - 2 Oct 2017