Why Pokemon Go became an instant phenomenon

"In the last week, Pokemon Go, an augmented reality game for mobile phones, has taken off. Daily traffic for the game exceeded Twitter and Facebook use. What is driving this intense interest and involvement? One way to understand is to take a closer look at the game’s design. First, for those who haven’t played or watched, a brief overview of how the game works. To play Pokemon Go, you download an app onto your phone, which allows you to search for and “see” virtual creatures called Pokemon that are scattered throughout the real world. You need to be physically close to a Pokemon’s location to see it on your mobile screen." Read more

Katherine Isbister StartupSmart 19 July 2016