Why this founder in QUT Creative Enterprise Australia’s Fashion Accelerator almost ditched the “horrifying” industry

"Queensland startup founder Evie Willsteed is on a mission to create better alternatives for fashion lovers in an industry where the profit of many popular brands come at what she says are “horrifying” costs.

“I watched a few documentaries about the fashion industry and thought: oh, that’s horrifying I can’t partake in this anymore,” she tells StartupSmart.

Willsteed is one of four participants taking on Australia’s $28.5 billion fashion industry in QUT Creative Enterprise Australia’s five-month Fashion Accelerator, which will culminate in a pitch before industry heavyweights like former David Jones chief executive Paul Zahra and Vogue Australia editor-in-chief Edwina McCann." Read more

Dinushi Dias Start Up Smart 3 Mar 2017