WHAT KING KONG’S FOUNDER IS DOING TO OUTPACE OTHER DIGITAL AGENCIES IN THE RACE FOR GROWTH

Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”.

The Melbourne-based serial entrepreneur spoke to Dynamic Business about King Kong’s latest accolade – being ranked 35^th on the Australian Financial Review’s (AFR) Fast Starters List, bootstrapping the agency to $10m in revenue and beyond, and why Australia’s digital marketing agencies need to lift their game.

DB: What does the Fast Starters ranking say about King Kong?

Suby: I started the agency three and a half years ago from my bedroom without any funding, venture capital or safety net. All I had was a computer, a headset and $50. Not only was I entering a highly-competitive industry but there were already thousands of digital marketing agencies in the market. To grow King Kong, my team and I have used the same direct-response marketing principles that we offer clients – and our record growth is proof that these principles work. Read more

James Harkness - Dynamic Business - 1 Dec 2017