A Very McWhirters Christmas (1951)
On November 23, 1951, Santa officially arrived at Brisbane's McWhirters department store to mark the opening of the Christmas retail season. McWhirters had proclaimed itself "the home of Santa Claus" with the man in red occupying the third floor along with his pixies Smiley, Nosey, Grampy and Tubby. Other attractions for children included a merry-go-round and a model electric railway.
For the serious shopper McWhirters published a Christmas gift catalogue with a tempting assortment of products including lingerie, handkerchiefs, nylons, plastic tablecloths, toys, Christmas confectionery and books.
State Library of Queensland have digitised McWhirters 1951 Christmas Gift Catalogue which can be viewed online via our One Search catalogue.
Myles Sinnamon - Project Coordinator, State Library of Queensland