The Ultimate Start-Up Guide : Marketing Lessons, War Stories, and Hard-Won Advice From Leading Venture Capitalists and Angel Investors (ebook)
By Administrator | 12 April 2017

Authors: Tom Hogan and Carol Broadbent
Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what’s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values; How to pitch your company, secure funding, and distribute equity; Best practices in launching your business; How venture capitalist investors think, evaluate new companies, and advise entrepreneurs; and War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider’s look at this world. It’s a fascinating read for anyone contemplating how to build or participate in a successful start-up.
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