Ultimate Guide to LinkedIn for Business (ebook)

Authors: Perry Marshall and Ted ProdromouThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; Smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface; Time saving tips on finding and matching data from businesses and people; Expert guidance on super-charging a business or individual profile; Insider advice on getting found through LinkedIn and maximizing search and Professional instruction on promoting a LinkedIn profile.The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.Click here and read this ebook