Ultimate Guide to LinkedIn for Business (ebook)
By Administrator | 2 February 2016
Authors: Perry Marshall and Ted Prodromou
This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; Smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface; Time saving tips on finding and matching data from businesses and people; Expert guidance on super-charging a business or individual profile; Insider advice on getting found through LinkedIn and maximizing search and Professional instruction on promoting a LinkedIn profile.
The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
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