Two Aussie entrepreneurs reflect on what it means when your company’s name is the same as your own
Naming a business after yourself might seem like a good idea at the time, but there is plenty of responsibility that comes with being the face of a brand for the long run.
Here are two things they say to consider when using your name as part of your brand.
The brand will always be more than you
Samantha Wills says when she named her business after herself while still in her early 20s, she didn’t think through the potential implications for an exit strategy.
However, she says having her identity associated so closely with the brand helped in the early days.
“When you so modestly name a brand after yourself, you become this gauge of what is in and what is out for your brand. So it’s like, ‘do I like that colour?’ ‘Would I wear that?’,” she said.
But even when a business carries your name, the process of building a business is still about much more than yourself, she said. Read more
Emma Koehn - Smart Company - 26 Sep 2017