Tourism Marketing for Small Businesses (ebook)

Author: Steven PikeSmall tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies. Written in an engaging style this book enables understanding of formulating, implementing and monitoring a marketing strategy.Click here and read this eBook