Storey teller: How to prepare a winning elevator pitch

"When it comes to raising funds, having a powerful elevator pitch is extremely important. Great salesmanship can land not only your first customer but also your first investor. But being great at selling isn't bragging about the features and benefits of your product. It's about knowing the needs of your prospects and clearly communicating the value proposition of your product in a way that's compelling and easy to understand." Read more

Mark McDonald Startup Smart 11 Sep 2015