Startup CEO : a field guide to scaling up your business (book)

Author: Matt Blumberg While big company CEOs are usually groomed for the job for years, startup CEOs aren't — and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce — because "you're only a first time CEO once." Now, more than a decade later, he's written "Startup CEO". As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. It: Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders; Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent; Examines how a CEO must align available resources with the company's strategy in order to ensure success and Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market.Read this book in the Business Studio