The Social Entrepreneur's Playbook : Pressure Test, Plan, Launch and Scale Your Social Enterprise (ebook)
By Administrator | 26 September 2016
Authors: Ian C. MacMillan, James Thompson
In this book, Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, offer a proven, tough-love approach to launching a successful social enterprise. Because they believe in taking their own medicine, MacMillan and Thompson used their own systematic framework to publish this book. To test the market, they offered the first phase in their three-step method as a free ebook. Readers were invited to join The Social Entrepreneur’s Playbook Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors’ more than 26 years’ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea; Phase Two: Plan Your Social Enterprise; Phase Three: Launch and Scale Your Social Enterprise. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur’s Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.
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