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"A cutting-edge website, fantastic customer experience and spot-on delivery are vital for small businesses keen to thrive in online retail. Paul Matthews knows this first hand. As founder of home interiors, gifts and party supplies store Lark, he says the Ballarat-based business would not be so successful without these factors. “We couldn’t have grown the business without having all of Australia as our customer,” he says. Matthews launched the store in 2007, when online retail was in its infancy. Here, he shares six expert tips for a great online store that customers will love. Read more
Jacob Robinson, Startup Smart, 12 Oct 2015
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