From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze.

Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve passed through the age of every company and its dog having a Facebook page, social media in some form is essential to nearly every business.

But as a business owner or startup founder, the rules around how you should be using social media personally are much less defined. Some founders choose to have no presence at all, or a presence that’s barely distinguishable from their company’s account, only ever posting about the business or its products.

Some choose to run a low-key personal online account, even choosing to not identify themselves as the founder of their business. They post about regular things like their family and pets, barbeques, and friends. Read more

Dominic Powell - Smart Company - 3 Aug 2018