The signals are talking : why today's fringe is tomorrow's mainstream (book)

Author: Amy Webb This book reveals a systematic way of evaluating new ideas bubbling up on the horizon - distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments - especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream - have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?Read this book in the Business Studio