Shark Tank business HEGs finds manufacturing in Adelaide is ‘cheaper, better and more innovative’ than China

"HEGs, the pegs with hooks that appeared on Channel 10’s Shark Tank in March, exemplify an emerging challenge to the ‘Made in China’ juggernaut. When inventor Scott Boocock filmed the episode in November last year, the HEGs were still made in China but he told the Sharks he was convinced he could profitably bring manufacturing back to Australia. He bagged a deal with RedBalloon’s Naomi Simson, who beat out fellow Shark Steve Baxter for the deal." Read more

Caitlin Fitzsimmons, Business Review Weekly, 17 Jul 2015

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