Sensis Social Media Report 2016

How Australian people and businesses are using social media

Released 1 June 2016

"The social media landscape in Australia continues to evolve rapidly for both consumers and businesses. When you consider that nearly three quarters of Australians are now on social media, it’s clear this is more than just a passing fad. Indeed, Australians are now spending more than half a day per week (12.5 hours) on Facebook alone, up four hours from last year. This should be a wake-up call for businesses that aren’t yet on social media – this is where your customers are, and this is where you can engage with them. This is especially pertinent considering frequency of access is increasing, with most consumers accessing social media sites every day or multiple times per day." Read the report