Sales increase by up to 56% when shoppers know a product will last

"From fashion to food and electronics, many industries are facing a backlash against cheaply made products that do not last. Sick of printers that break within two years, or suitcases that fall apart the second time you use them, there is a growing appetite for long-life guarantees – from the promise of the 30-year jumper to the rise of shopping sites dedicated to products that last a lifetime. But we don’t always know whether a product will last when we buy it." Read more

Mickaël Dupré & Gaëlle Boulbry The Conversation 18 May 2016