The ROI of Conversion Optimization for ecommerce

"In e-commerce, an overall conversion rate of 1% is considered average. But that means 99% of the people who come through the door leave without purchasing anything. Based on Compass’ study of e-commerce stores totaling $61 Million in monthly revenue, 25% of the top performing stores reach a 2-3% conversion rate. This means that the average store can double or even triple their performance just by optimizing conversion rates." Read more

Ramon Bez Compass 21 Dec 2015