Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on Channel Seven’s nightly news.

After the positive segment aired, Jain was keen to keep the momentum going for her barely nine-month-old business, and decided she’d take public relations into her own hands, gathering contact details and preparing pitches for journalists across the media spectrum.

“I thought it would be easy, but I got about 50% of the way there and realised I had no idea what I was doing,” Jain tells SmartCompany.

Her business is SkilledSmart, a ‘money school for adults’ that teaches young Australians how to be money smart and financially sound, offering six-week-long courses for a few hundred dollars, rather than the thousands charged by typical financial advisors.

This was Jain’s first challenge: landing media coverage for a business that didn’t create a flashy product or groundbreaking new service, just one with the solid aim of helping Aussies save money.

“I was sending out pitch emails, and I didn’t understand the journalist mindset enough to put together a compelling story. Read more

Dominic Powell - Startup Smart - 27 Jul 2018

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