Profit-for-purpose startup Folo creates browser extension helping online shoppers easily donate to charity

"The Pure Foundation recently launched a new profit-for-purpose startup called Folo to generate free donations to charity when users shop online. The platform will be donating 100 percent of its own profits to a range of not-for-profit (NFP) local and global organisations.

Australians spent $19.3 billion online last year, and according to NAB Retail Sales Index those figures are expected to double in the next three years; the amount Australian consumers spend online equates to over 12 percent of all consumer expenditure." Read more

Liz Leigh Startup Daily 25 July 2016