The practitioner's guide to product management (book)

Author: Jock BusuttilDid you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. This book provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs. This book teaches the latest on how to see the big picture to online product managers, how to avoid the major pitfalls, how to bridge a company's various departments together, and how to ultimately entice and satisfy the customer's needs. It's the essential guide to starting, developing, and then selling a new product. Read this book in the Business Studio