Perth trivia app QuizJam helps organisations gamify employee training and engagement

Nothing beats a good night of pub trivia, except maybe testing your knowledge through an app, in your own time, without having to look at your opponent.

So, of course, there’s no shortage of trivia apps in the market, but Perth’s QuizJam, created by startup Gravy Gaming, is trying its hand by creating a consumer platform and an enterprise platform side by side.

Cofounded by Joel Steel and Glenn Morton, the startup sought to go beyond the consumer market early, creating a QuizJam for Teams platform for organisations.

Steel explained, “QuizJam for Teams enables an organisation to seamlessly build its own trivia tournaments and gamified surveys within a white-labelled private portal which only its employees can access. Employees are incentivised to play and collect badges, climb the leaderboards and take on their fellow employees to earn in-app currency which they will soon be able to trade for prizes.”

The platform was first born as QuizAid, with the idea first revolving around working with charities and other not-for-profits to raise awareness and funds for their cause.

However, Steel said after feedback from Apple regarding its donation guidelines, the startup decided to pivot, with a view to coming back to help charities once it’s more established and “can navigate a way around the red tape”.

After putting aside the QuizAid idea, Steel said that for QuizJam for Teams came after lengthy discussions with different organisations. Common themes arose around leaders wanting to find a fun and engaging way to “connect the dots” with employees regarding training, learning, and development.

“Specific research showed us that 70 percent of all training delivered is forgotten the day after being undertaken, meaning that there’s a significant amount of work that needs to be addressed in regards to retention and the strategy around it,” Steel said. Read more

Gina Baldassare - Startup Daily - 18 may 2017