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Naomi Simson on the difference between ‘traffic’ and audience: This is a quality, not a quantity, game

By Administrator | 8 June 2018

I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside, many brands are guilty of this practice aimed to drive traffic to their sites known as ‘click bait’. It is simply misleading, false, fake ads and damaging.

There are scammers at every level using images and falsehoods to drive traffic. As a side note, anything you see with Shark Tank — as per the one below — is a scam, designed to drive clicks. If you see something like this, please report it.

But I digress, many marketers look at headlines that will initiate a click through (like a shop window), but if it misrepresents the real offer, people will bounce straight off the site (or walk out the door), maybe never to return. In the world of cost-per-click this is a complete waste of marketing spend.

Really, it’s just leading potential customers down the garden path. Clicks for the sake of clicks are not all they’re cracked up to be when you really look at the difference between ‘audiences’ and ‘traffic’. And it really matters for your business. Read more

Naomi Simson - Smart Company - 4 June 2018

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