Mastering the New Media Landscape : Embrace the Micromedia Mindset (ebook)

Authors: Barbara Cave Henricks and Rusty Shelton The giant brands that once dominated the media landscape — Oprah, the New York Times, NPR, CNN — have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media — earned, owned, and rented — and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.Click here and read this eBook


Authors: Barbara Cave Henricks and Rusty Shelton
The giant brands that once dominated the media landscape — Oprah, the New York Times, NPR, CNN — have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media — earned, owned, and rented — and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Click here and read this eBook

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