Marketing to mums : how to sell more to Australia's most powerful consumer (book)
By Administrator | 22 November 2016
Author: Katrina McCarter
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a small budget, or a corporate marketing manager , wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums: Understand the power and diverse nature of mums; Avoid the 9 mistakes most businesses make; Attract mums to your business, then turn them into raving fans; Harness the power of social media and word of mouth advertising; and Grow your business through partnerships. By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
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