Marketing to mums : how to sell more to Australia's most powerful consumer (book)

Author: Katrina McCarterMums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a small budget, or a corporate marketing manager , wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums: Understand the power and diverse nature of mums; Avoid the 9 mistakes most businesses make; Attract mums to your business, then turn them into raving fans; Harness the power of social media and word of mouth advertising; and Grow your business through partnerships. By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank. Read this book in the Business Studio