Madhavan Ramanujam Shares 3 Common Pricing Mistakes Companies Make With Products & Services

"Even if you’re having conversations about pricing early on with your customers, there are still ways your company can go wrong. We pulled out 3 common pricing mistakes to avoid that Madhavan Ramanujam, co-author of Monetizing Innovation recently shared with Strategyzer. Watch out for these mistakes.

In a recent StratChat episode, Madhavan Ramanujam, co-author of Monetizing Innovation, shared insights on how to design products and services around the price.

A stand out tip Madhavan provided to listeners were around the common mistakes companies tend to make when thinking about pricing products. Even if you’re getting out of the building and having the “willingness to pay” conversation with your customers, you can still easily fall into the three traps below when it comes to pricing..." Read more

Kavi Guppta Strategyzer 17 Oct 2016