List Co wants to help early-stage entrepreneurs do their own PR through access to up-to-date media lists

Early-stage startups are used to doing as much as they can themselves, and for many approaching media is no different. Like many job founders take on, however, it’s clear to see why there specialists exist to handle that work: beyond finding the most newsworthy story to tell about yourself and your business and then crafting a pitch about it, it can be hard to even know which publications are out there covering your industry, and then find the right media contact to get in touch with and pitch.

To help businesses find the right contact is Australian startup List Co.

Founded by Kyra Pybus, List Co provides media contact information, with Pybus explaining the aim is to “ access to editorial and media partnerships by making crucial media intel accessible to those outside of the comms industry”, with contacts grouped into industry-specific categories.

“For small enterprise, gathering media contacts has always been expensive and difficult. List Co solves this problem. It’s for young businesses, sole traders, side hustlers and community groups that have the gumption to do their own media communications,” Pybus said.

The app provides users with the top 30 “important publications” in a particular industry, the key editorial contacts at each, and the best way to get in contact with them; it also lists the contact information for staffers at the publication’s advertising or sales division.

“Everyone in business should have this fresh info on hand,” Pybus said. Read more

Gina Baldassare - Startup Daily - 23 Apr 2018