Leapfrogging the competition : 9 proven ways to unleash change and innovation (book)

Authors: Mac Anderson, John J. MurphyWinning in the long run requires more than talent, money and resources, especially when the competition gets really rough and the playing field is continuously changing. Yesterday's best practices might be obsolete today, not unlike a fax machine or a floppy disk. The upside to all of this change is fascinating for the entrepreneur and innovator. The sweet smell of opportunity and success is captivating. However, it might be terrifying for the play-it-safe manager or middleman. The purpose of this book is to help answer the questions: Why do some companies succeed greatly while others in the same field stagnate? And more importantly, what can we do about it now to reduce rish and avoid failure? These are not always simple questions to answer; however, there are common denominators that will help to answer the "why" behind leapfrogging the competition. Read this book in the Business Studio