LEAN STARTUP, LEAN TEAM: BIOCONNECTED’S SVEN REES ON BEING AHEAD OF THE GAME IN SPORTS TECH

BioConnected’s ‘world-first’ fitness headphones have only been on the market for a few months but – to ‘stay ahead of the game’ – the Sydney-based sports tech startup is already plotting to diversify into the pre-medical space, says Chief Innovation Officer Dr Sven Rees.

He described the company’s debut product – the HR+ bio-sensing headphones and app – as an “all-in-one training and heart monitor device that helps wearers to measure and boost their fitness without the need for chest straps, wrist-based activity trackers or a coach”.

“Our wireless headphones measure a wearer’s heart rate, which is a key measure of fitness,” Dr Rees told Dynamic Business. “They’re also the first headphones in the world to measure heart rate variability, which is a marker of cardiac stress and over-training, and our app also records the wearer’s speed, pace, distance, energy expenditure, cadence and steps. Plus, wearers receive encouragement

“Consequently, a wearer can, for example, see whether they were slower today than they were yesterday and receive encouragement from BioConnected’s ‘in-ear’ coach to make improvements.  In this way, we’re showing people that what they’re doing is making a real difference to their health and fitness.” Read more

James Harkness - Dynamic Business - 16 Mar 2018