Leading digital strategy : driving business growth through effective e-commerce (book)
Authors: Christopher Bones and James Hammersley
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels. Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
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