An Introduction to Marketing for New Businesses

"Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a better mousetrap, no one will be knocking on your door. To succeed, you have to tell the world about your offering -- you have to market. On the other hand, marketing can become a black hole into which you throw your life savings with no return. Too many marketing and advertising companies have a suite of things they offer. They then try to sell this same suite of products to every prospective customer, without regard for whether your company will benefit from them."

Doug and Polly White, Entrepreneur, 2 Sep 2015. Read more