How your marketing can survive as ad blocking becomes standard

"Brands are rightfully fearful of ad-blocking software. Once upon a time AdBlock and other such services were the province solely of the most technical of Internet users. These were the people that would actively go out and look for browser plugins to improve their Internet experience. But now, with ad blocking being implemented as standard into the operating systems and devices of the most popular vendors, everyone will have access to these features by default. When Apple announced ad blocking would be built into iOS 9 and Safari, it must have sounded like a death knell to many advertisers." Read more

Brendan O’Kane BRW  13 Oct 2015