How to test the viability of your business idea

“Let’s face it, turning your dream startup into a reality is daunting. Sometimes it’s a little terrifying. You quit your job, your mother freaked out, and now everyone's expecting YOU to be the next Mark Zuckerberg. The pressure is on, so you better not fail.

But according to the ABS, more than 60% of small business fail in the first 3 years. Often that’s due to poor (read: lack of) business planning in the early days; gung-ho entrepreneurs failing to adequately test their startup ideas, who end up selling a product or service that nobody wants...” Read more

Jock Fairweather Little Tokyo Two 6 Dec 2016