HOW TAMMY HEMBROW LEVERAGED SOCIAL MEDIA TO DOMINATE THE FASHION GAME

SITTING pretty with 7.5 million followers, Tammy Hembrow has undeniably broken into the top echelons of Instagram.

However, as one of Australia's top ten most followed celebrities, unbridled popularity was not enough on its own for Hembrow.

The health and fitness queen who founded Tammy Hembrow Fitness has expanded into fashion, creating a line of in-demand clothes called the Saski Collection.

It's only been six months since the Saski Collection launched, but it's already broken records that some entrepreneurs take years to achieve.

Hembrow, the winner of Business News Australia's Gold Coast Influencer award, leveraged her following to build a business that's already cracked the $1 million sales mark.

Customers from over 30 different countries adore Hembrow's collection of unique designs, made for active women and gym goers.

When Hembrow recently launched the second collection, the Pastel Collection, there were over 1,000 people on the site at any one time. The initial collection quickly sold out, with more than 1,000 transactions made on launch day. Read more

David Simmons - Business News Australia - 15 Dec 2017