How to Spy on Your Competitors to Outrank Them on Google

Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and deploy a strategy for you to achieve a better search engine ranking than them on Google. No joke!

I’ve learned how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google. Taking their approach into account, I’m able to organize a way to begin outranking them.

Today, I’m going to share this technique with fellow entrepreneurs. The beauty of this spying tactic is that I don’t have a secret formula to get this information. It is at the disposal of any business owner, marketer or entrepreneur to use.

It’s time to get out the binoculars along with the night vision camera and let the spying games begin!

Step 1: Open Site Explorer

Moz builds tools that make SEO, inbound marketing, link building and content marketing easy. One of these amazing tools is called Open Site Explorer, which identifies top pages and researches backlinks.

To put this in layman’s terms, backlinks are the foundation of Google’s algorithm. If you have some extra time on your hands, read up on the PageRank algorithm. Basically, you want to make sure you get high quality backlinks pointing back to your site, as this will help improve your SEO rankings. Read more

Jason Parks - Entrepreneur -  8 May 2017

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