Retailers need to pay special attention to this group.
Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.
Retailers need to pay special attention to this group and even consider new marketing tactics as millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.
Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.
A great mobile experience
Millennials love their mobile phones and use them often to access websites, so a retailer's mobile site needs to provide a great online experience. This means it must be designed for mobile use and not just be a scaled down version of the desktop website.
The mobile site should be a great representation of a company's branding and image and include product descriptions, photos and reviews, as well as store location maps and more. Mobile sites also it easy and secure for users to search for, evaluate and buy products. Read more
Vantiv - Entrepreneur - 16 June 2017
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