How the founders of fashion app ShopYou are using artificial intelligence to deliver a personalised shopping experience

The co-founders of fashion retail app ShopYou are looking to ride the waves of the artificial intelligence boom to make shopping easier for women in Australia, and they’ve already teamed up with 30 brands to bring their vision to life.

The free ShopYou app, which launched today, uses artificial intelligence and personal shopping data to customise and propose clothing options for customers to suit their circumstances. The customer inputs their preferred brands, their fashion style and body shape, and the app will suggest clothing. ShopYou will also display sales and discounted items.

ShopYou is launching with brands such as Cotton On, ASOS and Uniqlo already on board. According to the app’s website, Nike, General Pants Co. and Dotti are also expected to jump on soon.

The app was founded by Emma Sharley and Kelly Slessor, who’ve drawn on their experience in the Australian marketing industry to recognise a gap in the markets and the challenges retailers and customers are facing today. The pair have also spoken directly with shoppers to find out what they need too.

“We’ve spoken to about 1000 24 to 45-year olds on what they wanted from their shopping experience,” co-founder Emma Sharley tells SmartCompany. The research included interviews, surveys and user testing. Read more

Caleb Triscari - Smart Company - 9 Feb 2018