How creativity and flexibility are driving online businesses

"When Zoe Lea dreamt up her clothing brand Unempire, she had independence and flexibility on her mind. “I had been working for other companies for just under ten years,” Lea recalls. “It was time to do something on my own and get complete creative control.” Driven by a desire to do things on her own terms, she began designing socks with a decidedly artistic flavour, and soon launched her own self-funded online retail boutique. Now, just a few years later, she has a raft of clever products including socks, t-shirts and accessories that are also stocked in stores locally and overseas." Read more

Jessie Richardson, SmartCompany, 16 Nov 2015