How to analyze customer feedback and make it actionable

"In part one of our best practice guide to understanding customer feedback, we looked at how to analyze and understand the types of feedback most important to your business. But once you’ve decided which feedback you want to pay attention to, how do you transform customer feedback into something you can act on as a company? How can you take a jumble of open-ended feedback and use it to inform your product roadmap? Follow these steps, and you’ll have a prioritised list of customer insights you can act upon with confidence. You can even use the output of your analysis to inform your product roadmap." Sian Townsend, Inside Intercom, November 2016 Read more