HOW AN ADELAIDE SWIMWEAR BRAND WENT GLOBAL USING INSTAGRAM
COREY Decandia and Jordan Kallios, founders of Adelaide based swimwear brand Vacay Swimwear, thank the power of social media for their quick rise to success.
Barely three months old, Vacay has already gathered 44,200 followers on Instagram, and has successfully tapped into the US and European markets.
Decandia and Kallios say Vacay is a swimwear brand designed by guys, for guys.
They stock a curated line of men's swim shorts and accessories, with designs based on the pair's favourite locations from around the world.
Whilst the brand itself might only be young, years of work and training on social media prepared Decandia and Kallios to truly launch the brand and tap into the hungry masses on social media.
Whilst at University the pair made money by "flipping" Instagram accounts. They would buy accounts, build up the account's followers, and on-sell to interested parties to make a profit. They also made money by selling "shoutouts" to other accounts from the accounts they managed, which they say had between 50 and 100 thousand followers. Read more
David Simmons - Business News Australia - 3 July 2017